Hi friends, how are you doing? It has been over 3 months since starting this blogging journey and I feel like I am finally getting into the space of feeling happy and content about what I write. I’m not self conscious about the rhythm of my blog posts anymore because I know who I am and what I want to write about. Since this discovery I realized that I now have to pay more attention to my social media and getting it to a happy place as well. As you can imagine being a newbie blogger trying to balance life, writing and social media can be a bit difficult, intimidating and/or confusing.
So what did I do?
I tried to juggle all of it! My life, blog posts and social networks (all at the same time) and yes it was difficult and not very productive to say the least. I found it much easier to focus on one project at a time. My blog, which is my highest priority because I enjoy writing so much and sharing it with you, and my social media is second. So 3 months into my journey and here I am content with my blog but dissatisfied/learning more about social media. I’m still trying to figure it out and I know there may be more than a couple of us on this journey so I thought it would be helpful to share what I’ve learned so far:
1. Be/feel happy and confident about your blog/art first. If you plan on using your social networks to compliment your blog, I’ve learned that it’s better to get to a happy place with it first. The beginning was really chaotic for me because I didn’t know what I was doing and I was writing without direction. That confusion spilled into my social networks (pinterest + Instagram) and everything just seemed to be so disorganized. It all changed when I decided to delete everything on my social media and solely focus on my blog and getting it to a place where I was happy with it. This helped me to be more focused, think with clarity and actually explore my creativity a little bit more.
2. Think of your blog as the parent and social media as its child. This one might sound a bit corny but it helped me to realize my overall theme for Living Simple and Natural. Children always inherit certain qualities and attributes from their parents, be it; personality, looks, character, behavior etc. My overall theme for my blog is; clean white space, bold images, simple to read typeface plus my content of course. My social media had to follow suite, therefore I took all my blog attributes and incorporated them into my social networks. I honestly feel this deserves a post of its own, so I will probably add more to it later on.
3. Try to be unique when it comes to creating a theme. Sure there are thousands of other people writing and sharing about the same topic as you but THEY ARE NOT YOU. You alone are the factor that makes all your contributions to the blogosphere and creative world unique. Why would you want to copy somebody else? It’s okay to draw inspiration from others but use that to create your own thing. I personally drew the inspiration for my Instagram from @theminimalistwardrobe.I loved how they incorporated a screenshot of a blog post to their Instagram so that people could get a preview of what they were about to read on the website.
4. Use relevant hashtags. I’m still learning about this one and it looks like one of the difficult ones to master because at the moment I don’t have any analytics to show me which hashtags are working best. I counteracted this deficiency by learning which hashtags the more popular pages in my niche were using. I found a theme for the hashtags that were being repeatedly used and decided to test them for myself. So far they are okay but like I said I’m still learning and a work in progress.
5. Planning and scheduling ahead. I found that posting on specific days (which I also designated as my creative days) was so helpful because I learned to organize my thoughts, plan my blog posts and decide how much time I would spend on social media. The beginning was chaotic for me because I literally posted when the mood hit me but now I realize that was the wrong way to go about things, and too confusing for me. Now I make it a point to post on social media on Mondays, Wednesday’s and Fridays. There are also apps that can help you with this too, please let me know in the comments if you would like me to share more about them.
6. Do not be intimidated just because you’re a newbie. Believe it or not but the most creative, alluring and popular Instagram pages you see today were once just a new account with less than 60 people on them just like yours (and mine). That goes for any other social network too. I fell into the trap of comparison in the beginning because it seemed like an impossible feat to have a lovely looking page and have people follow me who genuinely liked what I had to share, it was scary! But now I’m at a place where I actually love how small my accounts are (less than 60) and I’m content with my journey. I feel like there’s no need to rush and the journey alone makes me happy. I also like to scroll all the way down to the first post of my fav instagram pages just to see how they started and how they have evolved. It encourages me and inspires me that some day that could me or you too!
7. Don’t take shortcuts/fall in love with the journey. To continue from my previous point one of the things I regret doing is hiring someone to manage my Instagram when it was in its infancy 2 months ago. It was nothing major I had less than $15 credit on my fiverr account and was trying to decide what I would do with it. Since I was already happy with my blog I didn’t need to hire a developer to customize my site any further, so I opted to hire an Instagram marketer. I didn’t know what method the company used to help your account grow all I knew was that I needed help to grow my page. By then I didn’t even have a theme I just posted randomly (but still somewhat relatable to my blog content). The only instructions I was given were to hand over my account deets (yikes), continue posting everyday and don’t follow anyone until the job was done 2 weeks later…
Sorry to end that point so abruptly, it’s a little too long to be incorporated as one teeny-tiny point, however, if you’lld like me to share it as it’s own post with more details feel free to let me know in the comments. And by the way the point of number 7 was to fall in love with the journey and don’t hire anyone to do the work for you!
I wrote this post just to share with you all I’ve learned over the past 3+ months. I’m still learning what works for me and what doesn’t and hopefully in the future as I continue to know more I can share it with you. But before I end the post I have a few questions I would like to ask? Did you or do you have trouble finding a rhythm for your social media too? Have you ever encountered any of the problems I mentioned? And please feel free to share any more tips because I love hearing from you and I’m always open to learn new things. Thank you for reading and see you in my next post!